Editorial & digital experience
Last & Lore
Giving a specialist subject a useful structure.
The work
Giving a specialist subject a useful structure.
Last & Lore is an independent editorial resource for people interested in well-made footwear. I developed its concept and directed how brand profiles, construction details, leather guides, and reference material are organized and presented.
The work combines visual judgment with information structure: making a detailed subject approachable without losing the technical information. Each part has to help a reader understand something, compare options, or make a more informed decision.
What this brings to Jostin
The same discipline applies to a construction website: organize specialist knowledge so different audiences can find, understand, and use it.
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